The Communication Studies and Coactive Persuasion to Convince the Audience Essay

Question Description
Can you help me understand this Communications question?

This should be 5-6 pgs

Question 1. What is coactive persuasion? What are the defining features of coactive persuasion? Identify three forms of persuasion that we studied during the second half of the semester that can be understood as sub-categories of coactive persuasion? Explain what makes each of these coactive persuasion. (20 points)

Question 2. Ethics concerns the moral principles that guide a person’s behavior. Sometimes ethics might not seem to be all that important in a particular persuasive situation. At other times, ethics play a central role in our evaluation of persuasion. They impact the beliefs we develop about persuasion and social influence. Consequently, our ethics influence the choices we make to try to influence someone or when we respond to persuasion. Students of Persuasion should care about this because different forms of persuasion and social influence can impact people in profound ways. Those who have been exposed to the persuasion (propaganda) of authoritarians and fascists have been scarred by their discourse (and oppression). Ayn Rand, author of Atlas Shrugged, and conservative theoretician, who fled the Soviet Union is an example of how such forms of persuasion can have lasting emotional impacts on people. Having experienced authoritarianism, she remained convinced as an adult that authoritarianism would come to America in her lifetime. Similarly, propaganda and hate speech can harm people but also communities and our democratic institutions. So, the consequences of ethical and unethical forms of persuasion can be tangible and material for people and communities.

First, reflect on your own life experiences and describe how those experiences have shaped what you believe to be true of ethical and unethical forms of persuasion. Describe those experiences and detail how they have shaped ethical principles that guide your thinking, explicitly or implicitly, about persuasive messages. Some of you may be able to explain your experiences and your ethical principles very easily. Second, identify those ethical beliefs and explain why you hold those ethical beliefs (the explanation might have something to do with how ethical/unethical persuasion treats people, for example). A good springboard to the identification of ethical principles may be our discussion of ethics in the first week classes. Third, your authors identify four different views for judging ethical standards: (a) Utilitarianism, (b) Universalism, (c) Dialogic Ethics, and (d) Situationalism. Define and describe each of these views. Each of these views is probably inadequate to providing a perfect framework for making ethical judgments. Each of these views might suggest policy or actions that most of us would find objectionable (see your text for examples). Nonetheless, given your ethical principles and your life experiences that produced those ethical principles, which view do you think best fit your view of ethics. Explain. Be sure to discuss potential limitations of Utilitarianism, Universalism, Dialogic Ethics, and Situationalism. (22 points)Question 1. What is coactive persuasion? What are the defining features of coactive persuasion? Identify three forms of persuasion that we studied during the second half of the semester that can be understood as sub-categories of coactive persuasion? Explain what makes each of these coactive persuasion. (20 points)

Question 2. Ethics concerns the moral principles that guide a person’s behavior. Sometimes ethics might not seem to be all that important in a particular persuasive situation. At other times, ethics play a central role in our evaluation of persuasion. They impact the beliefs we develop about persuasion and social influence. Consequently, our ethics influence the choices we make to try to influence someone or when we respond to persuasion. Students of Persuasion should care about this because different forms of persuasion and social influence can impact people in profound ways. Those who have been exposed to the persuasion (propaganda) of authoritarians and fascists have been scarred by their discourse (and oppression). Ayn Rand, author of Atlas Shrugged, and conservative theoretician, who fled the Soviet Union is an example of how such forms of persuasion can have lasting emotional impacts on people. Having experienced authoritarianism, she remained convinced as an adult that authoritarianism would come to America in her lifetime. Similarly, propaganda and hate speech can harm people but also communities and our democratic institutions. So, the consequences of ethical and unethical forms of persuasion can be tangible and material for people and communities.

First, reflect on your own life experiences and describe how those experiences have shaped what you believe to be true of ethical and unethical forms of persuasion. Describe those experiences and detail how they have shaped ethical principles that guide your thinking, explicitly or implicitly, about persuasive messages. Some of you may be able to explain your experiences and your ethical principles very easily. Second, identify those ethical beliefs and explain why you hold those ethical beliefs (the explanation might have something to do with how ethical/unethical persuasion treats people, for example). A good springboard to the identification of ethical principles may be our discussion of ethics in the first week classes. Third, your authors identify four different views for judging ethical standards: (a) Utilitarianism, (b) Universalism, (c) Dialogic Ethics, and (d) Situationalism. Define and describe each of these views. Each of these views is probably inadequate to providing a perfect framework for making ethical judgments. Each of these views might suggest policy or actions that most of us would find objectionable (see your text for examples). Nonetheless, given your ethical principles and your life experiences that produced those ethical principles, which view do you think best fit your view of ethics. Explain. Be sure to discuss potential limitations of Utilitarianism, Universalism, Dialogic Ethics, and Situationalism. (22 points)

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