CMNS 3550 TRU A Partnership With Kamloops Food Bank BCLC Press Release

Question Description

I’m trying to study for my Communications course and I need some help to understand this question.

This final assignment is made up of two parts. There are 5 pages in total.

In Part A, you will write a 400-450 word response to ONE (1) of the questions below. You must use examples and evidence from course readings, class discussion, and course work to support your argument. You do not need to provide a reference list for this essay. This must be an original piece of writing.

In Part B, you will write a 400-500 word press release from BCLC. Your press release for the lottery corporation will announce your organization’s partnership with the Kamloops Food Bank You will draw your information about the organization and initiative using the documents I have provided as supplementary reference materials in this PDF. This must be an original piece of writing.

1. What, in your opinion, are the most important steps that a PR professional should take in response to a crisis? Use examples and evidence from course readings, class discussion, and course work to support your argument.


2. Why and to what extent is audience research an important part of the design of a PR campaign? Use examples and evidence from course readings, class discussion, and course work to support your argument.

PART B: Press Release The following pages (4 inclusive) provide supplementary material for you to use as references in writing your press release for Part B. From “Play it Forward,” BCLC, Nov. 2020, The term Play it Forward means giving back financially, and donating our time and skills to make a difference.

Thanks to our players more than $23 billion have been delivered to support communities, provincial programs and services, charities and major events that have helped shape B.C.

Burnaby Festivals and Events The City of Burnaby uses a portion of its provincial gaming revenue to support a number of festivals and events throughout the community. One event supported that received funding is the Giro Di Burnaby, the fast and exciting professional criterium cycling race which is part of the larger BC Superweek Pro Cycling Series. This event brings the streets of Burnaby Heights to life and features pro men’s and women’s teams from around the world.

The Coquitlam Firefighters Charitable Society

The City of Coquitlam provides annual grants to non-profit, community-based organizations through the Spirit of Coquitlam Grant Program. Funding for this is derived from Casino Host Agreement revenue. Since 2002, the City has awarded $8.45 million to over 200 different organizations, such as the Coquitlam Firefighters Charitable Society. The Society supports various initiatives, including their flagship Nutritional Breakfast and Snack Program. Meals and snacks are delivered by volunteers in several elementary schools across Coquitlam.

Kamloops Music in the Park

For more than 26 years, BCLC has been a proud sponsor of Music in the Park, Canada’s longest running free music festival. Providing residents and tourists alike with exceptional performances from talented local, national and international artists. BCLC’s 7th Annual Midsummer Music Jam was held on Wednesday, July 24 featuring award-winning Canadian country band The Washboard Union.

Kamloops Rivers Trail

Hiking is one of the most popular activities amongst British Columbians. The Kamloops Rivers Trail is a diverse urban trail that runs along the Thompson and North Thompson River valleys. In 2013, the City of Kamloops used more than $43,000 from its share of provincial gaming revenue – generated by Cascades Casino Kamloops and Chances Kamloops – to improve signage and add floral displays along the trail

From “About Us,”

Kamloops Food Bank, Dec. 2020, Our Story The Kamloops Food Bank was founded in 1981 by Mr. Hank Woodland. It started at the Kamloops United Church as a way to assist people through the devastating effects of the high inflation rates of the early 1980s. In 2013, the Kamloops Food Bank completed a building renovation and expansion. A&Ts Project Development was key to the completion of this project.

The Kamloops Food Bank operates independently and is a member in good standing of the Food Banks British Columbia and an affiliates member of Food Banks Canada.

Sharing Food, Feeding Hope

Our Vision We believe in a hunger-free community.

Our Mission Sharing food. Feeding hope.

Our Values Respect, integrity & compassion.

We provide food to clients in need:

• 7000 Individuals

• 52 Community Agencies

• 9 Regional Food Banks

• 130-weekend backpacks

• Meat, dairy, produce and bakery items

Recent Awards Kamloops Chamber of Commerce

Business Excellence Award

2019 Environmental Stewardship

BC Principals’ & Vice-Principals’

Association Partnership Award 2019

Kamloops Chamber of Commerce

Business Excellence Award 2018

Not-For-Profit of the Year

Food Banks Canada

Excellence in Food Banking 2015

From “About Us” and “What we do,” BCLC, Dec. 2020,


We deliver exceptional gambling entertainment.


We operate gambling responsibly to benefit all British Columbians.


• Integrity: The games we offer and the ways we conduct business are fair, honest, transparent and trustworthy.

• Social responsibility: Everything we do is done with consideration of its impact on and for the people and communities of British Columbia.

• Respect: We value and respect our players, service providers and each other.

Our role

BCLC owns and manages all the lottery equipment at retail locations where tickets are purchased. Online, we offer lottery products and monthly ticket subscriptions on our regulated gambling site PlayNow. Our Lotto app allows players to buy tickets online and scan paper tickets to see if they’ve won. We’re also responsible for the prize payouts to lottery winners.


Approximately 3,500 retailers across B.C. sell national and provincial lottery tickets. These include convenience, grocery and drug stores, as well as gas stations, BCLC-branded lottery kiosks, and bars and pubs. We partner with our retailer network to ensure players have an exceptional experience

Transcript of Video “Playing it Forward in Kamloops with Music in the Park,” BCLC, 29 Nov. 2019.

Henry Small, Organizer, Music in the Park: I’ve never seen this amount of talent in a small community. It’s a great community for music.

Mike, Owner, Eats Amore: Music in the Park is a hub for Kamloops. It’s a place for everyone to come every night in July and August.

Small: We try to do something different every night for sixty nights.

Community Member: I love Music in the Park because of its community feeling, and I like the live music and food trucks.

Kamloops Community Member: Good music, good food.

Bernadette Siracky, Executive Director, Kamloops Food Bank: It brings hundreds and hundreds of people out every night to listen to local talent, and while it’s doing that, it supports our local organization. So for us at the food bank, Music in the Park gives us an opportunity to connect and to engage with our community members in a meaningful way and with our Locking in Hope promotion, they give us an opportunity to sell locks and support what we do on a daily basis. Without support from corporations and businesses like BCLC and events like Music in the Park, it would be really difficult to do what we do, so we’re very grateful.

Community Member: I love that there’s something going on every night. Small: We have a pretty good crowd. People really enjoy it. Community Member: If it wasn’t for BCLC, these things wouldn’t be able to happen, so we’re thankful for that.

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